May 5, 2011

When it comes to your company and being “transparent” I think it is important to be transparent.  To me it says that the company is trustworthy and has nothing to hide.  For those companies that you are sure if they are trustworthy or not, most likely you will automatically will think they are not trustworthy.  Humans naturally have trust issues and do not want to get “back stabbed.”  Being transparent tells your customers what kind of company you are.   That you are fun, humorous, serious or caring.  By being transparent you are showing the customer what type of company you are so that you are not misleading them. This helps the customer relate to you and your company.  This way they will know if you are the company they are looking for or if you are not what they are looking for at all.